One Team One Dream

Friday, March 26, 2010

TCL

Established in 1981, TCL Corporation is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. TCL employs more than 50,000 people in over 80 operations, including 18 R&D centers, 20 manufacturing bases, and more than 40 sales offices around the world.

With 2008 global sales of USD 5.63 billion (including 14.36million TV sets and 13.7 million mobile handsets), and serving more than 100 million consumers worldwide, TCL Corporation is comprised of four business divisions -- Multimedia, Communications, Home Appliances and Techne Electronics. It also has two affiliated business areas: Real Estate & Investment and Logistics & Services. TCL is one of the world's leading producers of flat panel TVs, DVD players, air conditioners, and GSM, CDMA mobile phones. In 2004, TCL merged with some of the world’s most admired and recognized brands and businesses, including the Thomson television business and Alcatel mobile phones.

Brand Value

By the end of 2008, the brand value of TCL had exceeded RMB 40.869 billion (USD 5.95 billion), rising from 60th with RMB 690 million in 1995 to the No. 1 TV brand in China today. The elevation of this brand value represents TCL’s transformation into a truly global brand.

unit:RMB(100 million yuan)

Source:Research on the Most Valuable Brands in China from R&F Global Ranking Information Group Ltd.

Worldwide Distribution

TCL’s production and sales network spreads to dozens of countries and regions throughout the world. The company has 18 R&D centers, 20 manufacturing bases, 50,000 and more than 40 sales agencies/offices and a centralized management of supply chains (product design and manufacturing, logistics supply, quality assurance, and product innovation and support),

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