TCL

Established in 1981, TCL Corporation is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. TCL employs more than 50,000 people in over 80 operations, including 18 R&D centers, 20 manufacturing bases, and more than 40 sales offices around the world.

With 2008 global sales of USD 5.63 billion (including 14.36million TV sets and 13.7 million mobile handsets), and serving more than 100 million consumers worldwide, TCL Corporation is comprised of four business divisions -- Multimedia, Communications, Home Appliances and Techne Electronics. It also has two affiliated business areas: Real Estate & Investment and Logistics & Services. TCL is one of the world's leading producers of flat panel TVs, DVD players, air conditioners, and GSM, CDMA mobile phones. In 2004, TCL merged with some of the world’s most admired and recognized brands and businesses, including the Thomson television business and Alcatel mobile phones.

Brand Value

By the end of 2008, the brand value of TCL had exceeded RMB 40.869 billion (USD 5.95 billion), rising from 60th with RMB 690 million in 1995 to the No. 1 TV brand in China today. The elevation of this brand value represents TCL’s transformation into a truly global brand.

unit：RMB(100 million yuan)

Source：Research on the Most Valuable Brands in China from R&F Global Ranking Information Group Ltd.

Worldwide Distribution

TCL’s production and sales network spreads to dozens of countries and regions throughout the world. The company has 18 R&D centers, 20 manufacturing bases, 50,000 and more than 40 sales agencies/offices and a centralized management of supply chains (product design and manufacturing, logistics supply, quality assurance, and product innovation and support),

TCL Sponsor of Asian Games - 2010

TCL Sponcer Asian Games 2010
TCL India Holdings Pvt. Ltd., a global Consumer Electronics major announces the launch of the Asian Games 2010 Promotional Activity “Road of Asia” Campaign in India. As part of the launch of the campaign, TCL India presented 42” LCDs to Asian Games committee at the ceremony held at Indian Olympic Association Bhawan, New Delhi. The occasion was graced by OCA Secretary General, Mr. Randhir Singh. The “Road of Asia” is a large-scale activity sponsored internationally by the Olympic Council of Asia (OCA) and the Guangzhou Asian Games Organizing Committee for which TCL is the official sponsor.

On this occasion, Mr. James Li, Director TCL India Holdings Pvt. Ltd. said, “The main aim of the ‘Road of Asia’ campaign is to promote Peace, Friendship and Hope across Asia. TCL is acting as a promoter of communication and harmonization among countries and nations. TCL has been associated with sports events like Olympics 2008, Woman Chinese Tennis team etc. in the past. We are now proud to be associated with Asian Games 2010 and look forward to many such events”.

“The economic slowdown has affected the whole world. China and India are the two nations which have fared better and have coped up well to the current financial crisis because of their strong economic policies compared to other countries across the world. After China, India is the most important market for TCL and I look forward to working in this dynamic Indian Consumer Electronics & Durable Industry. We will Continue our 100% Imported strategy and focus on efficiency to keep our competitiveness” said Mr. James Li.

“‘Road of Asia’ is a symbol of TCL India’s obligation towards social responsibility. TCL uses this opportunity to display their creative products, techniques and services on a global platform. The 2010 Asian Games in Guangzhou, and the sailing performances will create a good platform and bring precious chances for all the product chains and relevant fields within TCL group” Said Mr. James Li.

TCL entered the Indian market by establishing a 100% subsidiary, TCL India Holdings Pvt. Ltd., in September, 2004. It started with the sales and marketing of Color Televisions & DVD players followed by Air Conditioners & Washing Machines. India, being one of the fastest growing economies in the world is the most strategic market in TCL’s global expansion plans.

‘Road of Asia’ campaign

TCL Group for the whole of ‘Road of Asia’ campaign presented to Olympic Council of Asia (OCA) & Guangzhou Asian Games Organizing Committee it’s most high-tech products in various domains of Multimedia and Air-conditioning with which has equipped the legendary ship named “COCACHIN” with technology innovations. All of these intensive visual technologies such as TVs, DVs , VIDEO players, mobiles and even high-tech air-conditions are exclusively sponsored by TCL, who as well dedicates sponsorship for Guangzhou Asian Games.

About TCL India Holdings Pvt. Ltd.TCL is a global electronics major with a brand valuation of over USD 6.7 Billion. It is a rapidly growing multinational with a presence in more than 100 countries worldwide and 6 state-of-the-art R&D centers in key strategic locations. In a short span of just 28 years, TCL has become one of the largest manufacturers of television sets in the world with 21 million sets being sold in 2007 alone. And today, TCL has successfully created a global base of more than 100 million satisfied customers. TCL India Holdings Pvt. Ltd. already has 20 branch offices spread across the country and a dealer network of over 5000, supported by 124 service franchisees. TCL has launched a wide range of products in India including 21 models of color televisions, 7 models of LCD, 3 models of DVD players, 2 models of washing machines & 8 models of air conditioners.

Steps Towards Building A World-Class Brand

TCL is all set to build a world class brand by focusing more into its Marketing activities. “The time is now for TCL to start marketing and selling its products under its own brand, around the world to completely transit from ‘Made in China’ to ‘Created in China’ and promote Chinese brands on global basis,” says Mr. James Li, Director of TCL India. He further adds, “After 10 years’ of globalization, TCL has formed an extensive global business network. We have integrated our industrial chain, strengthened innovation and increased our competitiveness in the global marketplace. The TCL brand and other brands that TCL owns will benefit from the economic recovery in Europe, North America and emerging markets which are expected to improve in 2010.”

“TCL India would be one of the key markets for the year 2010. TCL Overseas is planning to have many promotional activities with their various product launches across India,” added Mr Rambo, HOD Marketing -TCL India

Talking about its range of products Mr Rambo stated that, TCL utilizes its global design resources & market insights to bring innovative & excellent design to life. The characteristic of TCL design gives user a stylish & user friendly experience. We are planning for brand campaigns focusing on our hi-end LCD range & premium range of Slim TVs. The communications will be around style & technology delivered by TCL products, which will project the premiumness of the brand. There will be more stress on BTL activities to drive the Glossy Finish and Health Platform features which are the USP of our CTV range. TCL is the official sponsor of Asian Games 2010 which is to be held in china. Considering the Asian Games as a good platform and precious chance, TCL will be much closer to the consumers by showing their creative products, techniques and services. TCL India will work towards leveraging the Asian Games for visibility and brand awareness.