One Team One Dream

Tuesday, September 6, 2011

Technology Trends in the Television Industry

In India thinner LED TVs are replacing LCD TVs as premium CTV category. LED technology will be the focus of manufacturer around the globe & this technology will see continuous improvement & value additions in terms of features & convergence with other technologies. This will give customers a wide choice thus resulting in rapid growth in sale of LED and LCD’s.

The market of flat panel display is experiencing rapid growth with the advancement of digital technologies in media, broadcast and communication. LCD panels have created a new lifestyle as consumers are becoming more aware of the benefits they deliver, viz. low power consumption, thin profile and light weight as well as improvements in image quality, size and resolution. Increasing supply resulting in more attractive pricing has also boosted their popularity.

We are witnessing a new era where digital video is delivered via a multitude of channels, as witnessed by the start of digital broadcasting, increasing adoption of broadband technologies and growing market permeation of DVDs and digital cameras. The flat panel display market is experiencing rapid growth in response to these changes in the market environment. Chinese manufacturers are entering the market in earnest, signaling the beginning of truly intense competition.

Results suggest a dramatic market expansion driven by the combination of a rapid fall in product pricing with increasingly large product line as the move to big-screen and wide-format models in particular gathers momentum. Significant investments in manufacturing facilities by Chinese, Korean and Japanese LCD panel producers are expected to result in a dramatically more robust supply capacity, which should in turn contribute to a market expansion as favorable supply conditions permit domestic television manufacturers to intensify their participation in the segment.

Growth in television applications being driven by the adoption of broadband communications technology, the significance of the low power consumption and long service lifetimes offered by LCD TVs is growing. Ease-of-use is also becoming a key consideration as the consumer demands products that are simple to set up and move. Furthermore, the trend of high-definition LCD technology is well suited to increases in the amount of software and programming offering high-quality audio and video, including expanded availability of digital high-definition programming, DVD software and new higher-definition digital still cameras and camcorders.

The trend is towards thinner units for use in living rooms, and consumer interest is also growing in the new audio/visual experiences made possible by products such as home theater and wall-mountable monitors. At the same time there has been a significant acceleration in the adoption of home networking technologies. Growth is expected in the popularity of lifestyles characterized by the enjoyment of digital imagery and music over networks and by the integration of A/V components and IT hardware using USB, Memory Cards, Wireless A/V transmissions and Broadband communications.

If the recurrent themes and trends are any indication of where the industry is headed than the manufacturers expect us to start using our TVs as “media access hubs”. Developments like 240Hz frame rate, fascinating aesthetics with vibrant color schemes, WiFi connectivity, IP TV content access, Wireless HD connection etc the day is not far when we will have two-piece TVs, where the TV might consist of a hyper-thin display panel “wirelessly” connected to an outboard tuner-I/O-video processor box. And just when we thought “High Definition” couldn’t get much higher, manufacturers are beginning to show proof-of-concept technology demos and even prototype products geared towards up-scaling HD content to even higher, 3840 x 2160 resolution levels.

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