One Team One Dream
Tuesday, September 6, 2011
Technology Trends in the Television Industry
In India thinner LED TVs are replacing LCD TVs as premium CTV category. LED technology will be the focus of manufacturer around the globe & this technology will see continuous improvement & value additions in terms of features & convergence with other technologies. This will give customers a wide choice thus resulting in rapid growth in sale of LED and LCD’s.
The market of flat panel display is experiencing rapid growth with the advancement of digital technologies in media, broadcast and communication. LCD panels have created a new lifestyle as consumers are becoming more aware of the benefits they deliver, viz. low power consumption, thin profile and light weight as well as improvements in image quality, size and resolution. Increasing supply resulting in more attractive pricing has also boosted their popularity.
We are witnessing a new era where digital video is delivered via a multitude of channels, as witnessed by the start of digital broadcasting, increasing adoption of broadband technologies and growing market permeation of DVDs and digital cameras. The flat panel display market is experiencing rapid growth in response to these changes in the market environment. Chinese manufacturers are entering the market in earnest, signaling the beginning of truly intense competition.
Results suggest a dramatic market expansion driven by the combination of a rapid fall in product pricing with increasingly large product line as the move to big-screen and wide-format models in particular gathers momentum. Significant investments in manufacturing facilities by Chinese, Korean and Japanese LCD panel producers are expected to result in a dramatically more robust supply capacity, which should in turn contribute to a market expansion as favorable supply conditions permit domestic television manufacturers to intensify their participation in the segment.
Growth in television applications being driven by the adoption of broadband communications technology, the significance of the low power consumption and long service lifetimes offered by LCD TVs is growing. Ease-of-use is also becoming a key consideration as the consumer demands products that are simple to set up and move. Furthermore, the trend of high-definition LCD technology is well suited to increases in the amount of software and programming offering high-quality audio and video, including expanded availability of digital high-definition programming, DVD software and new higher-definition digital still cameras and camcorders.
The trend is towards thinner units for use in living rooms, and consumer interest is also growing in the new audio/visual experiences made possible by products such as home theater and wall-mountable monitors. At the same time there has been a significant acceleration in the adoption of home networking technologies. Growth is expected in the popularity of lifestyles characterized by the enjoyment of digital imagery and music over networks and by the integration of A/V components and IT hardware using USB, Memory Cards, Wireless A/V transmissions and Broadband communications.
If the recurrent themes and trends are any indication of where the industry is headed than the manufacturers expect us to start using our TVs as “media access hubs”. Developments like 240Hz frame rate, fascinating aesthetics with vibrant color schemes, WiFi connectivity, IP TV content access, Wireless HD connection etc the day is not far when we will have two-piece TVs, where the TV might consist of a hyper-thin display panel “wirelessly” connected to an outboard tuner-I/O-video processor box. And just when we thought “High Definition” couldn’t get much higher, manufacturers are beginning to show proof-of-concept technology demos and even prototype products geared towards up-scaling HD content to even higher, 3840 x 2160 resolution levels.
The market of flat panel display is experiencing rapid growth with the advancement of digital technologies in media, broadcast and communication. LCD panels have created a new lifestyle as consumers are becoming more aware of the benefits they deliver, viz. low power consumption, thin profile and light weight as well as improvements in image quality, size and resolution. Increasing supply resulting in more attractive pricing has also boosted their popularity.
We are witnessing a new era where digital video is delivered via a multitude of channels, as witnessed by the start of digital broadcasting, increasing adoption of broadband technologies and growing market permeation of DVDs and digital cameras. The flat panel display market is experiencing rapid growth in response to these changes in the market environment. Chinese manufacturers are entering the market in earnest, signaling the beginning of truly intense competition.
Results suggest a dramatic market expansion driven by the combination of a rapid fall in product pricing with increasingly large product line as the move to big-screen and wide-format models in particular gathers momentum. Significant investments in manufacturing facilities by Chinese, Korean and Japanese LCD panel producers are expected to result in a dramatically more robust supply capacity, which should in turn contribute to a market expansion as favorable supply conditions permit domestic television manufacturers to intensify their participation in the segment.
Growth in television applications being driven by the adoption of broadband communications technology, the significance of the low power consumption and long service lifetimes offered by LCD TVs is growing. Ease-of-use is also becoming a key consideration as the consumer demands products that are simple to set up and move. Furthermore, the trend of high-definition LCD technology is well suited to increases in the amount of software and programming offering high-quality audio and video, including expanded availability of digital high-definition programming, DVD software and new higher-definition digital still cameras and camcorders.
The trend is towards thinner units for use in living rooms, and consumer interest is also growing in the new audio/visual experiences made possible by products such as home theater and wall-mountable monitors. At the same time there has been a significant acceleration in the adoption of home networking technologies. Growth is expected in the popularity of lifestyles characterized by the enjoyment of digital imagery and music over networks and by the integration of A/V components and IT hardware using USB, Memory Cards, Wireless A/V transmissions and Broadband communications.
If the recurrent themes and trends are any indication of where the industry is headed than the manufacturers expect us to start using our TVs as “media access hubs”. Developments like 240Hz frame rate, fascinating aesthetics with vibrant color schemes, WiFi connectivity, IP TV content access, Wireless HD connection etc the day is not far when we will have two-piece TVs, where the TV might consist of a hyper-thin display panel “wirelessly” connected to an outboard tuner-I/O-video processor box. And just when we thought “High Definition” couldn’t get much higher, manufacturers are beginning to show proof-of-concept technology demos and even prototype products geared towards up-scaling HD content to even higher, 3840 x 2160 resolution levels.
Tuesday, April 12, 2011
Green Movement in Consumer Durable Industry
With publicity surrounding the threat of global warning on the rise, environmental consciousness is at an all time high. Which compels us to advocate a green future for the consumer electronics industry, it’s necessary to establish a green image for all companies in the global consumer electronics market. This is most important along with building an innovative, global brand and meeting all of our customer’s needs. Contributing toward society and environment and developing in a green, sustainable way should be the first priority.
“The consumer electronics market is the most globalize market with the toughest competition and in recent years, a new niche market has evolved, and they are highly concerned about the environment. For any company, establishing an image of delivering environment friendly products is the biggest challenge and to achieve this One should be commitment in meeting and surpassing international global sustainability standards, dedicated to become most environmentally friendly companies. Apart from adopting green technology in its manufacturing process, one should also focus on recyclable consumer electronics.
Everyone should follow very strict criteria on the entire manufacturing process, from selecting raw material to energy consumption. Passing the WEEE and ROSH criteria set by the European Union or any globally recognized standard should be the benchmark.
We hopes that with efforts in promoting sustainable development will strengthen consumer electronics industry in the global market, providing high performance products that are also energy efficient and environment friendly.
Tuesday, February 1, 2011
Sales Promotion at Banglore
On the Eve of Republic Day, 5 day Exchange Mela was organised at various counter's at Davangeri area which is 300 km from Banglore city. Sales Meet - Jan 2011
MD’s Presentation
Mind Capturing Selling
On Jan 5th 6th, 2011 sales meet was organized. It was attended by representative from different branches and support team from HO-Mumbai.
Mr. Rambo Zhang- MD TCL India started the meeting with a small speech. He said “When I look back and think about the journey of TCL in India it gives me an immense pleasure. We have made a good start now and should capitalize on it.
In India we have learned a lot during short span of existence and from time to time changed strategies to suit the local conditions. Now I am confident that with the lessons learned from the past and revised product and marketing strategies, we will succeed in the Indian market in coming days. If we look at the trends in global market, we find that it’s going to be an era of LCD’s. Understanding the global trend, we have changed our product strategy and introduced world class products with latest design and outstanding features in the market this year. These new products will help TCL to build its image and to improve sales and to become financially sound company. I agree that in India our present market share is 2 to 3% but with little efforts and your support we can achieve minimum 8 -10% Market share in near future.
He also introduced his “Mind Capturing Selling” concept, which was to guide and motive our sales team. This was explained through various examples and case studies. It started with setting with sales and growth target, and how to achieve these was explained:-
• one should have selling skills
• Capability to survive.
The best example is of bill gates, who has great selling skill, he understand the latent pain of the consumer and guides them towards his products.
Various case studies was discussed explaining the same, like wealth comes from the people we know or who knows you. He also explained how we can exchange Visiting cards and guide them toward us. One should write down the detail about the time, location and conversation on back of the card to remember and for future reference. In case of dealer visit he explain how we can meet him if he is not will to meet/angry with you or angry with someone else. But one should not be discouraged and wait for right situation or wait for him when he is free form is work.
He also explained the 5 beliefs and which is most important to have.
The beliefs were:
• Belief in Yourself
• Belief in your Products
• Dealer Believes me
• Dealer will Demand right know
• Appreciate after dealing with my product
Opinion was taken from the sales and HO team. Most of them answered “Belief in Your-self “.
In the last he ended with the two quotes “Growth will cause Failure” and “Failure will make you grow”.
Second presentation was of Mr. Zuber- Head supply chain. He explained the product line plan and market analysis of LCD and CRT. In the end it was concluded that the sales of CRT is coming down and sale of LCD is increasing and it is expected that the LCD sales will overpass the CRT sales in 2-3 years.
Then it was followed my Marketing Presentation, presented by Mr. Hari Om Mishra.
The competitor analysis was discussed with sales team. The whole team was divided into four groups, headed by Ranganath, Vivek, Tanmoy and Tapan. The comparison was done to find out the Advantages which TCL can make over Akai, Igo and Haier Brand. From that analysis we have pointed out five key features which are better in TCL than competitive brand. Group headed by Vivek, provided better analysis and scored 9 out of 10. Five key feature – Health Platform, Power consumption, X-ray Protection, 100% Imported and 255 Channels was picked from the analysis which put TCL ahead of other brand.
Along with the analysis, Chairman Visit to India and Mumbai Exhibition Photographs was shared with our sales team.
Marketing Plan was presented by Mr. Mike- Head Marketing. Sales Strategy and Marketing Plan for the year was discussed along with the current quarter plan.
In sales strategy, how to become a healthy & developing person was explained with reference to sales.
To improve sales and our brand presence, key market was identified and it was divided into 3 main regions, namely west covering Maharastra, Gujarat, MP and Rajasthan. South covering Karnataka and Andhra Pradesh. And East region covering west Bengal and orissa.
After picking the key market, developing Channel is most important and how to develop that was discussed and views was shared. Points like, what is developing channels and how to support the developing channels was discussed.
After sales strategy, Marketing Plan was presented. Firstly Activity calendar for whole year, which was divided into 3 – seasons and what activity can be discussed was discussed.
Four Key marketing Project and how to implement was discussed. The key projects were:
Wall painting project
Improving dealer store image project
Promoting secondary sales project
Pushing LED & LCD project
In Training section how to do promotion activity an their important elements was explained by Mr. Mike.
• Why?
• What Promotion?
• When?
• Where?
• Who?
• Target?
• Plan & Schedule?
• Product
• Policy(price / Gift )
• POP
• Key Work
• How to push
Lastly,
How to develop channel?
How to improve the secondary sales?
How to push LCD & LED sales?
Was discussed. For discussion, 3 groups were formed and from the discussion, various key points were highlighted.
For How to develop channels: the following key points were highlighted
• Shortlist financially sound party. Survey to collect the dealer source like newspaper Advt or some other source.
• Swot Analysis
• Identify market were we have lost presence. Revive old or develop alternate
For How to increase secondary sales: the following key points were highlighted
• Educate sales task force about the Product over the weakness of competitors
• Local Campaign with Distributor
• Placement of Products/proper display of products
== Right Channel
Right ===== == Right Display
== Right ISD/Sales
For How to Improve LED/LCD display: the following key points were highlighted
• Identify Counters
• Product Training and Incentive to counter sales person/ISD
• Inshop Branding and display.
• Appoint Direct dealers for LED/LCD.
After discussing the 3 key points, the whole discussing was divided into three major category
1. Pre Sales – the total No. of solution was 14.
2. Inshop sales – the total No. of solution was 10
3. After sales - the total No. of solution was 4
First day meeting was concluded with celebration of Birthday of Mr. Tapan and Mr. Harendra.
Next day each branch had one-one meeting with MD.
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